Beck “WOW!” Music Video
Hired by celebrated director Grady Hall to curate the artwork and artists that brought his vision for Beck’s “WOW!” music video to life.
- Curated a roster of emerging LA and internationally recognized artists whose work was featured throughout the video.
- Collaborated with Beck and Capitol Records to develop an Instagram launch that was the platform’s first of its kind.
- Managed artist relationships, artwork licensing and production.
- Generated more than 2 million views in the first two months.