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Beck “WOW!” Music Video

Hired by celebrated director, Grady Hall as art curator to realize his vision for Beck's new hit single 'WOW!'.

  • Identified and curated local LA and internationally recognized artists to feature work in music video

  • Consulted with both Beck and Capitol Records to make launch on Instagram the first of its kind

  • Managed artist relationships

  • Over two million views in two months
Mark

Burton Snowboards



Developed a highly successful influencer program reaching deep in the areas of fashion, film, music and art generating ROI that directly affected retail channels and mind share.

  • ROI generated in store traffic, media placement, event attendance and word of mouth

Colony Magazine


Contributing Editor for the Japan-based brand magazine with the goal of bringing California culture to Tokyo.

  • Identified key figureheads in Los Angeles for major features: Architect Barbara Bestor, Gagosian Gallery, the bands Mini Mansions and IO Echo

  • Delivered long-form editorial along with creative direction on photo shoots

  • Advised on future issues with high-level content ideas

Garrett Leight Eyewear



Ideation and content publishing relative to the culture of Garrett Leight for 'The Spectacle Magazine', ‘Stories’ section of the website and distribution on digital marketing.

  • Lifestyle and product photography









Mixtape No. 36: Wesley Herron




Mixtape No. 46: Poolside




Features: Geoff McFetridge




Features: Hot Cactus




Features: The Broad Appeal

Generic Surplus
/ Generic Man



Agency of record for communications, digital and print content publishing.

  • Directed communications for shoe collaborations with Comme des Garçons, Mollusk, Selfridges, Mark McNairy, Ace Hotel, Steven Harrington, Thomas Hooper, Selfridges London and Obey

  • Edited the Generic MANifesto brand print magazine featuring high-level members of related creative community

  • Directed content and managed social media with internal team

  • Created influencer seeding program

  • Populated press events with key media drivers

  • Directed content and social media management for special activations at SXSW, Record Store Day, and the Ace Hotel during Coachella weekends

  • Wrote, shot and directed two short films for Obey collaboration and ACE HOTEL / Steven Harrington collaborations















Selected Press