Generic Surplus
/ Generic Man

Directed all communications, digital and print content publishing.

Directed communications for shoe collaborations with Comme des Garçons, Mollusk, Selfridges, Mark McNairy, Ace Hotel, Steven Harrington, Thomas Hooper, Selfridges London and Obey
Edited the Generic MANifesto brand print magazine featuring high-level members of related creative community
Directed content and managed social media with internal team
Created influencer seeding program
Populated press events with key media drivers
Directed content and social media management for special activations at SXSW, Record Store Day, and the Ace Hotel during Coachella weekends
Wrote, shot and directed two short films for Obey collaboration and ACE HOTEL / Steven Harrington collaborations

Selected Press