Beck “WOW!” Music Video
Hired by celebrated director, Grady Hall as art curator to realize his vision for Beck's new hit single 'WOW!'.
Identified and curated local LA and internationally recognized artists to feature work in music video
Consulted with both Beck and Capitol Records to make launch on Instagram the first of its kind
Managed artist relationships
Over two million views in two months
Developed a highly successful influencer program reaching deep in the areas of fashion, film, music and art generating ROI that directly affected retail channels and mind share.
ROI generated in store traffic, media placement, event attendance and word of mouth
Contributing Editor for the Japan-based brand magazine with the goal of bringing California culture to Tokyo.
Identified key figureheads in Los Angeles for major features: Architect Barbara Bestor, Gagosian Gallery, the bands Mini Mansions and IO Echo
Delivered long-form editorial along with creative direction on photo shoots
Advised on future issues with high-level content ideas
Garrett Leight Eyewear
Ideation and content publishing relative to the culture of Garrett Leight for 'The Spectacle Magazine', ‘Stories’ section of the website and distribution on digital marketing.
Lifestyle and product photography
Mixtape No. 36: Wesley Herron
Mixtape No. 46: Poolside
Features: Geoff McFetridge
Features: Hot Cactus
Features: The Broad Appeal
Features: Virgil Normal, The Mod Couple and The Cult of Retail
Features: LA Record Stores
/ Generic Man
Agency of record for communications, digital and print content publishing.
Directed communications for shoe collaborations with Comme des Garçons, Mollusk, Selfridges, Mark McNairy, Ace Hotel, Steven Harrington, Thomas Hooper, Selfridges London and Obey
Edited the Generic MANifesto brand print magazine featuring high-level members of related creative community
Directed content and managed social media with internal team
Created influencer seeding program
Populated press events with key media drivers
Directed content and social media management for special activations at SXSW, Record Store Day, and the Ace Hotel during Coachella weekends
Wrote, shot and directed two short films for Obey collaboration and ACE HOTEL / Steven Harrington collaborations