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Generic Surplus
/ Generic Man

Agency of record for communications, digital and print content publishing.

  • Directed communications for shoe collaborations with Comme des Garçons, Mollusk, Selfridges, Mark McNairy, Ace Hotel, Steven Harrington, Thomas Hooper, Selfridges London and Obey

  • Edited the Generic MANifesto brand print magazine featuring high-level members of related creative community

  • Directed content and managed social media with internal team

  • Created influencer seeding program

  • Populated press events with key media drivers

  • Directed content and social media management for special activations at SXSW, Record Store Day, and the Ace Hotel during Coachella weekends

  • Wrote, shot and directed two short films for Obey collaboration and ACE HOTEL / Steven Harrington collaborations

Selected Press