Generic Surplus
/ Generic Man

Agency of record for communications, digital and print content publishing.

• Directed communications for shoe collaborations with Comme des Garçons, Mollusk, Selfridges, Mark McNairy, Ace Hotel, Steven Harrington, Thomas Hooper, Selfridges London and Obey

• Edited the Generic MANifesto brand print magazine featuring high-level members of related creative community

• Directed content and managed social media with internal team

• Created influencer seeding program

• Populated press events with key media drivers

• Directed content and social media management for special activations at SXSW, Record Store Day, and the Ace Hotel during Coachella weekends

• Wrote, shot and directed two short films for Obey collaboration and ACE HOTEL / Steven Harrington collaborations
  

Selected Press