Lead and executed all domestic and International communication strategies related to product and event launches to bike, outdoor and fashion channels.
Directed and managed social media and community growth across all platforms
Advised on the development of branded collateral for organic growth
Maintained content consulting relationship placing branded videos and stories with media partners
Populated store events with influential community and press in New York, London, San Francisco and Los Angeles
Managed content relationships with brands and influencers to grow digital footprint