Old Pal Shareable Cannabis & Old Pal Provisions

Clio Award-winning agency of record, leading communications, cultural partnerships, experiential programming and editorial for Old Pal.

• Integral to the team behind “Pot Sounds,” the 2022 campaign that earned three Clio Awards.
• Managed music relationships and label partnerships for Pot Sounds mixes, expanding the campaign’s reach through artists and their audiences.
• Led print and digital media strategy across business, lifestyle, music and culture.
• Developed partnerships across events, apparel and brand collaborations, and programmed experiential concepts to bring Old Pal’s culture to life.
• Produced long-form editorial for The Journal and newsletter, telling stories rooted in the people and culture surrounding the brand.
• Built a network of influential figures across art, music, fashion, film and design to drive awareness, credibility and organic word of mouth.
• Cultivated press and community relationships and programmed events with key media and cultural voices.

Selected Press