Collaborated with the award-winning POP Studios to tell the mid-century aloha story for the historic M.Nii surf brand through content creation and social media implementation.
Contributed to earning M.Nii the GQ ‘Menswear Designer of the Year Award’
Led editorial team that generated a historical timeline of the roots of the brand
Directed and developed content for blog and social media channels
Developed social media strategy and community for Instagram, Facebook, Tumblr and Twitter
Collaborated with PR firm to identify influencers and action engagement for gifting