Pop Studios

Collaborated with award-winning POP Studios to revive and tell the mid-century Aloha story of historic surf brand M.Nii through editorial, content and social media.

Contributed to M.Nii’s positioning and campaign efforts that helped earn the brand GQ’s Menswear Designer of the Year recognition.
Led an editorial team in researching and developing a historical timeline documenting the roots and evolution of the brand.
Directed content development for the blog and social channels.
Developed social strategy and community across Instagram, Facebook, Tumblr and Twitter.
Partnered with the PR team to identify relevant influencers and develop targeted gifting and engagement programs.

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Pop Studios

Contributed to M.Nii’s positioning and campaign efforts that helped earn the brand GQ’s Menswear Designer of the Year recognition.

Led an editorial team in researching and developing a historical timeline documenting the roots and evolution of the brand.

Directed content development for the blog and social channels.

Developed social strategy and community across Instagram, Facebook, Tumblr and Twitter.

Partnered with the PR team to identify relevant influencers and develop targeted gifting and engagement programs.