Teva
Content publishing agency of record, working with Teva’s athlete, product and lifestyle teams to build an editorial platform around the brand’s expansive outdoor community.
Developed stories and recurring editorial departments for Teva Collect Journal, creating ownership across key categories.
Interviewed Teva athletes and cultural figures across mountain biking, wake skating, music, freestyle BMX, wakeboarding and kayaking.
Reported on Olympic athletes and stories connected to the Teva community.
Developed brand-specific departments to show ownership in certain categories.
Partnered with social media and SEO teams to maximize the reach and engagement of every story.
Developed editorial around environmental and social initiatives including World Water Day, Ocean Conservancy and coastal cleanup efforts.
