Editor-in-Chief of all content on the Teva COLLECT blog.
Collaborated with internal athlete, product and lifestyle team to develop compelling stories with the vast roster of Teva talent
Interviewed athletes on Teva team in mountain biking, wake skate, music, freestyle BMX, wakeboarding and kayaking
Reported on Olympic stories
Developed brand-specific departments to show ownership in certain categories
Worked with social media and SEO team to ensure all stories reached Teva community
Contributed to a number of cause stories like World Water Day, Ocean Conservancy, Coastal Cleanup and other clean water initiatives