The Rooted Journal

Content agency of record for The Rooted Journal magazine and website

Built the editorial platform for The Rooted Journal, a USDA-funded regenerative farming media channel and the first publication of its kind in nearly three decades.

Created the editorial vision, assembled the creative team, and built the systems that brought the publication to life across print and digital.

Shaped the visual language of the magazine and website alongside the art director.

Defined the brand voice and editorial guidelines across channels.

Built and managed a network of editors, writers, photographers, illustrators, and designers.

Produced 70+ departments, features, infographics, reviews, and guides covering the people, ideas, and practices reshaping American regenerative agriculture.